John Maeda exhibiton poster

Andrew Curry writes:

One of the trends we’ve been following for a while is that of increasing simplicity – a response to increasing product complexity. One of the signs of this was the emergence at MIT of John Maeda’s Simplicity consortium, attended by various leading businesses. (Another was the success of Patrick Barwise and Sean Meehan ‘s book Simply Better).

John Maeda has recently distilled his thoughts on simplicity into a book, The Laws of Simplicity – currently running at #1,333 on the Amazon best-sellers list. The blog at has a video of him doing his Simplicity thing. (It runs just under 18 minutes).

Thanks to flatcrabs for the image of the poster.

One thought on “The simplicity trend

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