Christina Linden-Hill writes:
One of the good things about working at The Futures Company is the opportunity to try out new things, to experiment. When a few of us started thinking about creating a content curation site for the company, we were greeted with encouragement to “do it” and “see what happens”.
We spend much of our working days thinking about trends, and about the future, but sometimes struggle to share our thoughts and opinions outside our project teams, because of constraints of time and geography. To get round these, we decided to create a central site for fresh content, lightly salted with our opinion, which everyone can share, inside and outside of the company. The result is the newly launched Trend and Tonic section on the website – “a daily mix of foresight and futures.”
The new site includes a number of authors from The Futures Company contributing to the site daily; each author writes in their own style about topics that interest them. The intention is to highlight potential cultural shifts across the globe, and where we think these might lead, and to do this concisely.
The posts are categorised by subject,which should make the site easy to navigate, and there is space to comment and to contact the author. Thinking about the future is essential to good strategy, innovation, and risk management. It’s early days, but we hope that Trend and Tonic will be a quick way for people to keep track of the changing landscape.