Kantar Futures Blog

Tag: Segmentation

consumers, millennials, technology

My Millennial generation

Lawrence Wykes writes: The idea of the generational cohort as a unit of social research and analysis goes back to the definition of the ‘boomers’ – America’s immediate port-war generation,… Read More »

Eight tips about segmentations

insight, marketing, methods

Eight tips about segmentations

Sarah King writes: At The Futures Company we do a lot of segmentation work, for organisations trying to get really new insight into their audiences – who they are, how… Read More »

Apples and oranges

customer service, marketing, research

Apples and oranges

Rebecca Nash writes: Segmentation is widely used in the private sector, to get closer to customers, to provide a language for understanding, and to create a framework to make the… Read More »