Kantar Futures Blog
Tag: Segmentation
consumers, millennials, technology
My Millennial generation
Lawrence Wykes writes: The idea of the generational cohort as a unit of social research and analysis goes back to the definition of the ‘boomers’ – America’s immediate port-war generation,… Read More »
Eight tips about segmentations
Sarah King writes: At The Futures Company we do a lot of segmentation work, for organisations trying to get really new insight into their audiences – who they are, how… Read More »
customer service, marketing, research
Apples and oranges
Rebecca Nash writes: Segmentation is widely used in the private sector, to get closer to customers, to provide a language for understanding, and to create a framework to make the… Read More »