Kantar Futures Blog

Tag: pivot points

digital, technology

Messengers and memes

We hadn’t planned to return to the subject of social networks so quickly after introducing our latest thinking on the subject here last week, but a week of disorder in… Read More »

digital, marketing, technology

The future of social media #4

#4: Pivot Points – pervasiveness, utility, and worldview Alex Steer writes: Yesterday I wrote about how different consumer decisions about scale, privacy and specificity create very different outcomes for social… Read More »

digital, technology

The future of social networks #3

#3: Pivot Points – scale, privacy, and specificity Alex Steer writes: I blogged yesterday about the ‘Four Cs’ of social networking – the constants that underpin people’s desire to interact… Read More »

digital, technology

The future of social networks #2

#2: The social life of social networks Alex Steer writes: To understand some of the ways in which online social networking may change as it evolves, we also need to… Read More »