Kantar Futures Blog

Tag: Microsoft

brands, business, consumers, innovation

The rules of business reinvention

Earlier this year we were invited to contribute a short essay to the BrandZ Top 100 Global Brands report [pdf] earlier this year. We’re re-posting it here. Andrew Curry writes:… Read More »

digital, technology

The semiotics of leadership

Andrew Curry writes: There’s been relatively little business comment on the appointment of Satya Nadella as Microsoft’s third chief executive, given the size and reach of the company, and I’m… Read More »

design, innovation, technology

Surface tension

Microsoft’s whizzy new Surface slates — unveiled June 18 at a high-profile Apple-style announcement event in Hollywood — have triggered wildly disparate reactions across the technology world, with some pundits… Read More »