Kantar Futures Blog

Tag: LGBTQ

Why brands should love America’s LGBTQ+ consumers

brands, consumers, polycultural

Why brands should love America’s LGBTQ+ consumers

Rob Callender writes: After June’s Pride Month, a new survey published in┬áTime┬ámagazine found that LGBTQ+ Americans feel increasingly vulnerable and at risk of losing hard-fought social and legal gains. The… Read More »

consumers, gender, marketing, millennials

LGBTQ: “engaged, experiential and experimental”

In the second of two posts, Futures Company Youth Insights Director Rob Callender argues that the LGBTQ community in the US is a leading edge market worth close to a… Read More »

gender, methods, research

Did the LGBTQ population just double?

When researching orientations, lives matter more than labels Rob Callender writes: For years, most research studies have inferred that lesbians, gays and bisexuals make up about 5% of the total… Read More »