Kantar Futures Blog

Tag: IIPS

communities, politics

Getting to the Big Society

By Alex Oliver One of the more-commented on features of David Cameron’s Party Conference speech in Manchester was how little he mentioned the ‘Big Society’. Twice, in fact. You could… Read More »

The appeal of the local

customer service, digital, insight, politics, trust

The appeal of the local

Alex Oliver writes: I was lucky enough to present some of our current insight about trust and decision-making, especially at a local level, to a group of local government leaders… Read More »

Apples and oranges

customer service, marketing, research

Apples and oranges

Rebecca Nash writes: Segmentation is widely used in the private sector, to get closer to customers, to provide a language for understanding, and to create a framework to make the… Read More »

The ‘five gaps’ around behaviour change

behavior change, consumers

The ‘five gaps’ around behaviour change

Rebecca Nash writes: Behaviour change is much talked about, but still not well understood, which is why it seemed a good subject for the IIPS – the Institute for Insight… Read More »