Kantar Futures Blog

Tag: Evening Standard

Centennials, generations, millennials

Centennials: the “upstart generation”

Our report on the Centennials–the generation that follows the Millennials–has been picked up by London’s Evening Standard newspaper. Here’s an extract from their feature article, by reporter Phoebe Luckhurst: The┬ámillennial… Read More »

When saying sorry doesn’t work

advertising, brands, marketing

When saying sorry doesn’t work

Andrew Curry writes: Suddenly, ‘sorry’ seems to be the easiest word, at least in London. Quite apart from politicians saying sorry, eventually, about their expenses, we’ve had Marks and Spencers… Read More »