Kantar Futures Blog

Tag: e-commerce

digital, retail

E-commerce’s silver lining

  Jeremy Sy writes: The ‘typical’ eCommerce shopper is older than you think. According to the Futures Company’s Global MONITOR research, 60% of consumers 50+ globally say they’ve purchased a… Read More »

digital, retail

Retail’s digital journey

Andrew Curry writes: The digital world has overturned traditional stories about how consumers research and buy. Of course the old story- a tidy universe in which Awareness was followed by Information which… Read More »

consumers, digital, retail

Ten notes on the future of retail

Phil Soanes writes: I spoke earlier this week at a WPP workshop run by The Store on the future of retail , and the form was a series of short… Read More »