Posts Tagged BBC
Advertising evaluation en masse
Denise Hicks writes:
Lobbyists 38 Degrees are one of the many organisations that have become heavily involved in protesting against the BBC cuts. In response to the huge amount of opposition, particularly to the potential closures of 6music and the Asian network, 38 Degrees have managed to raise enough money to launched a billboard campaign in protest.
They have just posted a first concept of the proposed billboards on their site and are asking for public feedback.
Now it’s not a great concept in my opinion and pretty much misses the point. As you can imagine, akin to a YouTube commentary, the feedback is varied and entertaining, with comments such as…
- ‘Poor miserable counterproductive lack of imagination.’
- ‘it’s very white’
- ‘I’d suggest that you start again from scratch.’
- ‘Driving past will cause confusion and accidents ala the wondabra advert’
- ‘I think it’s lovely’
- ‘I would suggest just typography – big letters “NO TO BBC CUTS!” or somesuch’
- ‘does it need to be “clever”?
- ‘The DDM (Detracting Demographic Monkees) are at it again’
- ‘You have paid an ad agency for this? If so, I am very disappointed. May I suggest you talk to some other companies instead? Airside are superb’
See what you think… I’m sure they’d be grateful for any (constructive and informed) thoughts!
Add comment 9 April 2010
A history through objects in a post-material world
Eleanor Cooksey writes:
I have been enjoying the current BBC Radio 4 series ‘A History of the World in a 100 objects’ in which Neil McGregor, the Director of the British Museum, tells a history of humanity using objects from the museum’s collection. As I listened to his intricate description of the pestle, it made me realise that objects, things, ‘stuff’ – or however we like to call them – still have a very important role to play in our lives.
It is often easy to assume we live in a ‘post material’ world, but in a post credit crunch recovery marketplace, should we re-evaluate how we think about ‘stuff’? Looking at data from our 2009 Global Monitor Survey suggests that it is perhaps worth reviewing our hypotheses. Consumers are less likely to agree that they have all the material things they need: in the UK, this dropped from 60% in 2008 to 56% in 2009. In fact, the only market surveyed where feelings of material satisfaction have increased is Australia. Moreover, though we may not have everything we need, we are also less likely to buy more as spending without consequences is no longer in favour. Again, all markets – bar China – are showing a greater reluctance to take on debt. This suggests we are more likely to value what we have now.
Our research also suggests that people are still as interested in spending on experiences as accumulating possessions, but this is less about extreme experiences, and more about the enjoyment of simpler pleasures. Such pleasures, in fact, could consist of listening to something interesting on the radio, or going to a museum.
The image above is from the BBC’s ‘A History of the World in 100 Objects‘ website, and is used with thanks. For more information about accessing Global Monitor, please contact our UK Marketing and PR Manager, Jennifer Childs.
Add comment 26 January 2010
