Kantar Futures Blog

Tag: Admap

brands, Kantar Futures, marketing, social responsibility, sustainability

Brands, social good and the bottom line

Businesses that strive to be a “force for good” in society perform better than those that chase narrow, profit-maximising strategies.

Why context matters more than ever

advertising, marketing, research

Why context matters more than ever

J Walker Smith and David Bersoff write: We’ve just had a piece published in Admap where we argue that the challenge of context is the biggest challenge facing marketing –… Read More »