Kantar Futures podcast smaller worlds relationships

The third episode of the Kantar Futures podcast digs into the shift from brand-to-consumer engagement to people-to-people relationships as the foundation for brand value, and the associated imperative to transact more in social currency that people can spend on other people.

It can be downloaded from here.

Podcast #3: Smaller worlds

Links to topics in programme order

The Three Up slot starts at 30.05, and the op-ed piece starts at 43.10.

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