Kantar Futures Blog

A strategic insight and innovation consultancy

ageing, digital, technology

Ageing in Asia: Myth #1

Over the course of the next six months here on the blog our Asia-Pac team will be busting six different myths about Asia’s ageing population, using data and analysis to… Read More »

digital, technology

The semiotics of leadership

Andrew Curry writes: There’s been relatively little business comment on the appointment of Satya Nadella as Microsoft’s third chief executive, given the size and reach of the company, and I’m… Read More »

consumers, digital, technology

Unpacking CES

The Consumer Electronics Show in Las Vegas – America’s biggest trade show – is over for another year. 3,000 exhibitors have packed up and gone home, leaving behind a trail… Read More »


China’s challenges revisited

Andrew Curry writes: At the start of 2012, The Futures Company published China’s Challenges, on three of the biggest problems facing the country as it started the transition from an… Read More »


Xin Nian Kuai Le!

Stephane Alpern writes: According to the Chinese Zodiac Calendar, this year is the year of the Wooden Horse. Here are some facts for you to help you get the most… Read More »

digital, retail

E-commerce’s silver lining

  Jeremy Sy writes: The ‘typical’ eCommerce shopper is older than you think. According to the Futures Company’s Global MONITOR research, 60% of consumers 50+ globally say they’ve purchased a… Read More »

digital, retail

Retail’s digital journey

Andrew Curry writes: The digital world has overturned traditional stories about how consumers research and buy. Of course the old story- a tidy universe in which Awareness was followed by Information which… Read More »

holiday collection

2013 holiday collection #6

Jeremy Sy on Typhoon Haiyan In November of this year, Typhoon Haiyan or Yolanda swept through the Visayas in my home country, the Philippines, killing more than 5,000 and rendering… Read More »

holiday collection

2013 holiday collection #5

Simran Gill on Vietnam This year, I went to Vietnam with a friend for my grad trip. My parents were terrified: two (slightly) airheaded girls all alone in a developing… Read More »