Kantar Futures Blog

A strategic insight and innovation consultancy

ageing, Asia, digital

Ageing in Asia: Myth #3

Myth #3: “My life ends when my children grow up” by Jeremy Sy and Simran Gill The cartoon above resonates in Asia, because it’s uncomfortably close to how people in… Read More »

brands, consumers, digital, marketing

Five things I learnt at ‘Rethink’

Andrew Curry writes: The Economist‘s “Rethink” conference, held recently in London, put up a range of speakers to talk about the plight of marketing in an age of consumer power.… Read More »

ageing, Asia

Ageing in Asia: Myth #2

Myth #2 about ageing in Asia is: “You can serve the ageing consumer by ‘targeting the 60+’” Jeremy Sy and Simran Gill write: In an article debunking the myth of… Read More »

digital, technology

Going mobile in Barcelona

This is a guest post by Hugh Griffiths on the themes that emerged from the recent Mobile World Congress in Barcelona. After last year’s unseasonably cold weather the sun came… Read More »

consumers, sustainability

Building sustainable behaviour

Amy Tomkins writes: We’ve been working with Unilever for more than a year now to understand how UK households respond to the challenge of adopting a more sustainable lifestyle, without… Read More »

brands, children, consumers, multicultural

Barbie’s bottom line

Andrew Curry writes: Over at Quartz my colleague Jeff Yang has a post about why Barbie – now a 55-year old brand – is tanking. Here’s some extracts: It’s been… Read More »

ageing, digital, technology

Ageing in Asia: Myth #1

Over the course of the next six months here on the blog our Asia-Pac team will be busting six different myths about Asia’s ageing population, using data and analysis to… Read More »

digital, technology

The semiotics of leadership

Andrew Curry writes: There’s been relatively little business comment on the appointment of Satya Nadella as Microsoft’s third chief executive, given the size and reach of the company, and I’m… Read More »

consumers, digital, technology

Unpacking CES

The Consumer Electronics Show in Las Vegas – America’s biggest trade show – is over for another year. 3,000 exhibitors have packed up and gone home, leaving behind a trail… Read More »