Kantar Futures Blog

A strategic insight and innovation consultancy

digital, media

Killing off ‘cloud TV’?

Jeff Yang and Andrew Hawn have been looking at this week’s US Supreme Court decision which ruled that the Aereo “cloud DVR” service was illegal. The decision will probably kill… Read More »


Amazon’s Fire Phone: deal or no deal?

TechFlashes are rapid reactions to key technology shifts from the leads of The Futures Company’s US technology and media practice, Jeff Yang and Andrew Hawn. ¶ Jeff Yang and Andrew… Read More »

Kantar Futures, research

Storytelling for consumer insights 

Ryan McConnell and Casey Ferrell write: As humans, we love stories. Our earliest, most treasured memories are often of our parents reading one to us before we went to sleep.… Read More »

ageing, Asia, digital

Ageing in Asia: Myth #3

Myth #3: “My life ends when my children grow up” by Jeremy Sy and Simran Gill The cartoon above resonates in Asia, because it’s uncomfortably close to how people in… Read More »

brands, consumers, digital, marketing

Five things I learnt at ‘Rethink’

Andrew Curry writes: The Economist‘s “Rethink” conference, held recently in London, put up a range of speakers to talk about the plight of marketing in an age of consumer power.… Read More »

ageing, Asia

Ageing in Asia: Myth #2

Myth #2 about ageing in Asia is: “You can serve the ageing consumer by ‘targeting the 60+’” Jeremy Sy and Simran Gill write: In an article debunking the myth of… Read More »

digital, technology

Going mobile in Barcelona

This is a guest post by Hugh Griffiths on the themes that emerged from the recent Mobile World Congress in Barcelona. After last year’s unseasonably cold weather the sun came… Read More »

consumers, sustainability

Building sustainable behaviour

Amy Tomkins writes: We’ve been working with Unilever for more than a year now to understand how UK households respond to the challenge of adopting a more sustainable lifestyle, without… Read More »

brands, children, consumers, multicultural

Barbie’s bottom line

Andrew Curry writes: Over at Quartz my colleague Jeff Yang has a post about why Barbie – now a 55-year old brand – is tanking. Here’s some extracts: It’s been… Read More »