Kantar Futures Blog

A strategic insight and innovation consultancy

digital, technology

Going mobile in Barcelona

This is a guest post by Hugh Griffiths on the themes that emerged from the recent Mobile World Congress in Barcelona. After last year’s unseasonably cold weather the sun came… Read More »

consumers, sustainability

Building sustainable behaviour

Amy Tomkins writes: We’ve been working with Unilever for more than a year now to understand how UK households respond to the challenge of adopting a more sustainable lifestyle, without… Read More »

brands, children, consumers, multicultural

Barbie’s bottom line

Andrew Curry writes: Over at Quartz my colleague Jeff Yang has a post about why Barbie – now a 55-year old brand – is tanking. Here’s some extracts: It’s been… Read More »

ageing, digital, technology

Ageing in Asia: Myth #1

Over the course of the next six months here on the blog our Asia-Pac team will be busting six different myths about Asia’s ageing population, using data and analysis to… Read More »

digital, technology

The semiotics of leadership

Andrew Curry writes: There’s been relatively little business comment on the appointment of Satya Nadella as Microsoft’s third chief executive, given the size and reach of the company, and I’m… Read More »

consumers, digital, technology

Unpacking CES

The Consumer Electronics Show in Las Vegas – America’s biggest trade show – is over for another year. 3,000 exhibitors have packed up and gone home, leaving behind a trail… Read More »

economics

China’s challenges revisited

Andrew Curry writes: At the start of 2012, The Futures Company published China’s Challenges, on three of the biggest problems facing the country as it started the transition from an… Read More »

Uncategorized

Xin Nian Kuai Le!

Stephane Alpern writes: According to the Chinese Zodiac Calendar, this year is the year of the Wooden Horse. Here are some facts for you to help you get the most… Read More »

digital, retail

E-commerce’s silver lining

  Jeremy Sy writes: The ‘typical’ eCommerce shopper is older than you think. According to the Futures Company’s Global MONITOR research, 60% of consumers 50+ globally say they’ve purchased a… Read More »