Kantar Futures Blog

A strategic insight and innovation consultancy

consumers, food, retail

Value and values at Tesco

The sudden departure of Philip Clarke, Chief Executive of Britain’s largest supermarket, Tesco, after three years in charge and 40 with the business, is a reminder of how deep the… Read More »

consumers, financial services, technology

Re-engaging the financial services customer

Andrew Curry writes: I was invited to contribute to a conference panel recently on the future of Operations and Technology in Financial Services. Here are some of the things I… Read More »

digital, marketing, research

Closer to the action

J. Walker Smith writes: Digital technologies have turned marketing upside down, but not by revolutionizing the fundamentals. The core principles of marketing remain the same. Instead, marketing research has moved… Read More »

digital, media

Killing off ‘cloud TV’?

Jeff Yang and Andrew Hawn have been looking at this week’s US Supreme Court decision which ruled that the Aereo “cloud DVR” service was illegal. The decision will probably kill… Read More »

digital

Amazon’s Fire Phone: deal or no deal?

TechFlashes are rapid reactions to key technology shifts from the leads of The Futures Company’s US technology and media practice, Jeff Yang and Andrew Hawn. ¶ Jeff Yang and Andrew… Read More »

Kantar Futures, research

Storytelling for consumer insights 

Ryan McConnell and Casey Ferrell write: As humans, we love stories. Our earliest, most treasured memories are often of our parents reading one to us before we went to sleep.… Read More »

ageing, Asia, digital

Ageing in Asia: Myth #3

Myth #3: “My life ends when my children grow up” by Jeremy Sy and Simran Gill The cartoon above resonates in Asia, because it’s uncomfortably close to how people in… Read More »

brands, consumers, digital, marketing

Five things I learnt at ‘Rethink’

Andrew Curry writes: The Economist‘s “Rethink” conference, held recently in London, put up a range of speakers to talk about the plight of marketing in an age of consumer power.… Read More »

ageing, Asia

Ageing in Asia: Myth #2

Myth #2 about ageing in Asia is: “You can serve the ageing consumer by ‘targeting the 60+’” Jeremy Sy and Simran Gill write: In an article debunking the myth of… Read More »