Kantar Futures Blog

A strategic insight and innovation consultancy

Asia, generations

Japan: to a new beginning? [Part 2 of 2]

Jeremy Sy, Kajal Vatsa and Melody Zhou write: In Part 1 of this post we argued that the 2020 Tokyo Olympics offered a chance for Japan to emerge from its… Read More »

Centennials, generations, millennials

Generation Flex

Rob Callender, our Director of Youth Insights, with the second of three posts on the emerging Centennial Generation: Millennials are a famously inclusionary generation, and Centennials—the youth cohort born in… Read More »

Asia

Japan: An end to a beginning (1 of 2)

Jeremy Sy, Kajal Vatsa and Melody Zhou write: The year 2015 finds Japan halfway between two moments that will have long-term repercussions on its future: the 2011 Tohoku earthquake, and… Read More »

Centennials, generations, millennials

Centennials: from self-esteem to self-direction

Rob Callender writes:  If you’re looking to track the changes between the outgoing youth cohort (Millennials) and the incoming one (Centennials), first understand the differences in the way their parents… Read More »

brands, financial services

The future of personal finance

Andrew Curry writes: This week in London we held a client event – in partnership with h+k strategies – to look at the future of personal finance. My colleague Jo… Read More »

digital, television

5G and the tsunami of mobile demand

A guest post by Hugh Griffiths from the world’s biggest mobile trade show, Mobile World Congress, held in Barcelona in early March. The show’s attendance broke previous records: the GSMA… Read More »

Asia, brands, consumers

How to grow your brand in Indonesia

David Walter and Jeremy Sy write: Indonesia’s future is a bright one. Maybe you’ve seen the headline statistics: An economy that’s set to break into the top ten in the… Read More »

economics, Future Perspectives

Playing poker in the Eurozone [2/2]

Andrew Curry writes: In yesterday’s post I looked at the short-run issues about Syriza’s stand-off with Germany and the Eurozone. In this post, I’m going to look at the wider… Read More »

economics, Future Perspectives

Playing poker in the Eurozone [1/2]

Andrew Curry writes: It’s impossible to tell how the stand-off between Syriza, Germany, and the ECB will turn out, and events are shifting daily. But some of the thinking in… Read More »