Kantar Futures Blog

A strategic insight and innovation consultancy

Centennials, generations, millennials

Centennials: from self-esteem to self-direction

Rob Callender writes:  If you’re looking to track the changes between the outgoing youth cohort (Millennials) and the incoming one (Centennials), first understand the differences in the way their parents… Read More »

brands, financial services

The future of personal finance

Andrew Curry writes: This week in London we held a client event – in partnership with h+k strategies – to look at the future of personal finance. My colleague Jo… Read More »

digital, television

5G and the tsunami of mobile demand

A guest post by Hugh Griffiths from the world’s biggest mobile trade show, Mobile World Congress, held in Barcelona in early March. The show’s attendance broke previous records: the GSMA… Read More »

Asia, brands, consumers

How to grow your brand in Indonesia

David Walter and Jeremy Sy write: Indonesia’s future is a bright one. Maybe you’ve seen the headline statistics: An economy that’s set to break into the top ten in the… Read More »

economics, Future Perspectives

Playing poker in the Eurozone [2/2]

Andrew Curry writes: In yesterday’s post I looked at the short-run issues about Syriza’s stand-off with Germany and the Eurozone. In this post, I’m going to look at the wider… Read More »

economics, Future Perspectives

Playing poker in the Eurozone [1/2]

Andrew Curry writes: It’s impossible to tell how the stand-off between Syriza, Germany, and the ECB will turn out, and events are shifting daily. But some of the thinking in… Read More »

business, economic downturn, economics, work

The search for high value work

Ben Wood writes: Over at the TUC’s Touchstone blog, Tim Page has been blogging about our two reports published at the end of last year on high value work (the… Read More »

digital, technology

The price of the Internet of Things

Our collegues Jeff Yang and Andrew Hawn have been at CES – the world’s whizziest and largest of the annual computer shows. Jeff had some reflections on the Internet of… Read More »

Image by Liza Sperling, Flickr

business, consumers, digital, innovation

Business lessons from the Uber economy

Each December, we close the year with a look ahead in our FutureView LIVE Webinar, which focusses on the emerging dynamics that are shaping the future of the consumer marketplace.… Read More »