Kantar Futures Blog

A strategic insight and innovation consultancy

India is now outsourcing outsourcing

economics, global

India is now outsourcing outsourcing

Brian writes: The New York Times recently reported that India is now outsourcing outsourcing- a number of large Indian companies are hiring workers and opening offices not only in developing… Read More »

The simplicity trend

design, simplicity, trends

The simplicity trend

  Andrew Curry writes: One of the trends we’ve been following for a while is that of increasing simplicity – a response to increasing product complexity. One of the signs… Read More »

If your products could talk…

retail, sustainability

If your products could talk…

Andrew Curry writes: I attended an event on Friday organised by the Sustainable Development Commission to look at the future of sustainable retail – obviously a challenging proposition. SDC Commissioner… Read More »

A backlash against agelessness?

ageing, trends

A backlash against agelessness?

Jo Phillips writes: Dove has recently launched a range of “pro-age” products under the slogan “Dove is pro-age, not anti-age” and backed by the alluring belief that “beauty has no… Read More »

Identity outsourcing

communities, digital, marketing

Identity outsourcing

Jo Phillips writes: A complication of identity as a result of the proliferation of online communities is identified today by the BBC. Some (particularly the famous) engage others to manage/update/improve… Read More »

Secrets of Nokia’s innovation success

design, global, innovation

Secrets of Nokia’s innovation success

Andrew Curry writes: The Core 77 design blog has a good piece on the reasons for Nokia’s innovation success. In summary they are: the maths – go where the markets… Read More »

Second Life interview

digital, media, technology

Second Life interview

I know most interviews with site founders teeter on the grim line between marketing and hype, but there’s a surprisingly reflective interview with Second Life founder Philip Rosedale in today’s… Read More »