Kantar Futures Blog

A strategic insight and innovation consultancy

Signs of their times

design

Signs of their times

Andrew Curry writes: Great designs are of their moment – but they are also a vision of a future as well – future materials, future aesthetics, future lifestyles. Which is… Read More »

Modern evils

trends

Modern evils

Michelle Singer writes: The Joseph Rowntree Foundation has now closed its website questionnaire on the subject of ‘modern social evils’. It reports that 3,500 responses were submitted, and these are… Read More »

Simple pleasures

luxury, simplicity, stop-go lives, trends

Simple pleasures

Jo Phillips writes: A shop in Soho (London) that I visited recently asks its customers “What is your luxury?” You are invited to chalk yours up on a huge blackboard… Read More »

Service recovery in a time of service failure

customer service

Service recovery in a time of service failure

Eleanor Cooksey writes: Though it is hard to gauge the full impact of the postal strike on the economy, it is worth considering the response of different organisations. Whilst big… Read More »

India is now outsourcing outsourcing

economics, global

India is now outsourcing outsourcing

Brian writes: The New York Times recently reported that India is now outsourcing outsourcing- a number of large Indian companies are hiring workers and opening offices not only in developing… Read More »

The simplicity trend

design, simplicity, trends

The simplicity trend

  Andrew Curry writes: One of the trends we’ve been following for a while is that of increasing simplicity – a response to increasing product complexity. One of the signs… Read More »

If your products could talk…

retail, sustainability

If your products could talk…

Andrew Curry writes: I attended an event on Friday organised by the Sustainable Development Commission to look at the future of sustainable retail – obviously a challenging proposition. SDC Commissioner… Read More »

A backlash against agelessness?

ageing, trends

A backlash against agelessness?

Jo Phillips writes: Dove has recently launched a range of “pro-age” products under the slogan “Dove is pro-age, not anti-age” and backed by the alluring belief that “beauty has no… Read More »

Identity outsourcing

communities, digital, marketing

Identity outsourcing

Jo Phillips writes: A complication of identity as a result of the proliferation of online communities is identified today by the BBC. Some (particularly the famous) engage others to manage/update/improve… Read More »