Kantar Futures Blog

A strategic insight and innovation consultancy

boomers, consumers, financial services

The changing financial services consumer

Andrew Curry writes: I spoke recently at Platforum’s Retail Services Conference in London, on changing consumer expectations in the sector. The Futures Company’s view of this is shaped strongly by… Read More »

Centennials, generations

Centennials make their mark on media

Rob Callender writes: The media landscape continues to evolve rapidly, but even as Millennials soak up most of the attention Centennial teens are quietly driving many of the changes. We’ve… Read More »

Asia, women

Ten percent and rising [Part 2 of 2]

Jeremy Sy and Elijah Johnston write: Ten percent and rising (Part 1 of 2) In Part 1 of this post, we wrote about how the role of Indian women, as… Read More »

Asia, women

Ten percent and rising [1 of 2]

Jeremy Sy and Elijah Johnston write: Indian women account for nearly a tenth of the world’s population, which represents a large and increasingly important market. To be successful, companies need… Read More »

Future Perspectives, Kantar Futures

Atticus Strategy winners

Our parent company, WPP, runs an annual thought leadership competition for all of the companies in the group,  named after the Greek orator Atticus. There are categories for Advertising, Branding… Read More »

Centennials, generations, millennials

Taking the “wreck” out of reckless

Rob Callender with the third of three posts on the emerging Centennials generation: Youth is a time to embrace life with passion: Nearly three-quarters of teen Centennials (the generation born… Read More »

Asia, generations

Japan: to a new beginning? [Part 2 of 2]

Jeremy Sy, Kajal Vatsa and Melody Zhou write: In Part 1 of this post we argued that the 2020 Tokyo Olympics offered a chance for Japan to emerge from its… Read More »

Centennials, generations, millennials

Generation Flex

Rob Callender, our Director of Youth Insights, with the second of three posts on the emerging Centennial Generation: Millennials are a famously inclusionary generation, and Centennials—the youth cohort born in… Read More »

Asia

Japan: An end to a beginning (1 of 2)

Jeremy Sy, Kajal Vatsa and Melody Zhou write: The year 2015 finds Japan halfway between two moments that will have long-term repercussions on its future: the 2011 Tohoku earthquake, and… Read More »