Kantar Futures Blog

A strategic insight and innovation consultancy

Oscars-diveristy-2016

brands, diversity

Diversity, brands, and the lessons from the Oscars

Valeria Piaggio writes: The 2016 edition of the Academy Awards will be remembered as the year that Hollywood finally got on the same page as the nation in recognizing the… Read More »

Between Debt and the Devil

books, economics, slow growth

Debt, the devil, and printing money

Joe Ballantyne writes: I went to see Adair Turner, the former head of the UK’s Financial Services Authority talking in London last week to promote his new book Between Debt… Read More »

design, luxury

The future of luxury

The holiday season is a time when luxury is pushed to the foreground. But to thrive, luxury brands need to pick up the speed of innovation, while changing their expectations… Read More »

consumers, gender, marketing, millennials

LGBTQ: “engaged, experiential and experimental”

In the second of two posts, Futures Company Youth Insights Director Rob Callender argues that the LGBTQ community in the US is a leading edge market worth close to a… Read More »

gender, methods, research

Did the LGBTQ population just double?

When researching orientations, lives matter more than labels Rob Callender writes: For years, most research studies have inferred that lesbians, gays and bisexuals make up about 5% of the total… Read More »

brands, business, consumers, innovation

The rules of business reinvention

Earlier this year we were invited to contribute a short essay to the BrandZ Top 100 Global Brands report [pdf] earlier this year. We’re re-posting it here. Andrew Curry writes:… Read More »

boomers, consumers, financial services

The changing financial services consumer

Andrew Curry writes: I spoke recently at Platforum’s Retail Services Conference in London, on changing consumer expectations in the sector. The Futures Company’s view of this is shaped strongly by… Read More »

Centennials, generations

Centennials make their mark on media

Rob Callender writes: The media landscape continues to evolve rapidly, but even as Millennials soak up most of the attention Centennial teens are quietly driving many of the changes. We’ve… Read More »

Asia, women

Ten percent and rising [Part 2 of 2]

Jeremy Sy and Elijah Johnston write: Ten percent and rising (Part 1 of 2) In Part 1 of this post, we wrote about how the role of Indian women, as… Read More »