Kantar Futures Blog

A strategic insight and innovation consultancy

Centennials, digital, generations, millennials

The bursting of the sharing bubble

Rob Callender writes: The teen years have traditionally been a time of insecurity, trial and error. Mistakes are made and secrets kept. Although a certain level of privacy during the… Read More »

women

Bridging the gender gap

Over at the Kantar UK Insights blog, Samantha Scruggs marks International Women’s Day by looking at the data on gender inequality. The Futures Company’s Elisa Birtwistle is quoted in the post.… Read More »

Generational difference

ageing, generations

Generational differences

Our executive chairman, J. Walker Smith, has a piece on the American Marketing Association’s site about understanding generational differences. Here’s an extract: ​”Generations are misunderstood. As a consequence, generational analysis… Read More »

Oscars-diveristy-2016

brands, diversity

Diversity, brands, and the lessons from the Oscars

Valeria Piaggio writes: The 2016 edition of the Academy Awards will be remembered as the year that Hollywood finally got on the same page as the nation in recognizing the… Read More »

Between Debt and the Devil

books, economics, slow growth

Debt, the devil, and printing money

Joe Ballantyne writes: I went to see Adair Turner, the former head of the UK’s Financial Services Authority talking in London last week to promote his new book Between Debt… Read More »

design, luxury

The future of luxury

The holiday season is a time when luxury is pushed to the foreground. But to thrive, luxury brands need to pick up the speed of innovation, while changing their expectations… Read More »

consumers, gender, marketing, millennials

LGBTQ: “engaged, experiential and experimental”

In the second of two posts, Futures Company Youth Insights Director Rob Callender argues that the LGBTQ community in the US is a leading edge market worth close to a… Read More »

gender, methods, research

Did the LGBTQ population just double?

When researching orientations, lives matter more than labels Rob Callender writes: For years, most research studies have inferred that lesbians, gays and bisexuals make up about 5% of the total… Read More »

brands, business, consumers, innovation

The rules of business reinvention

Earlier this year we were invited to contribute a short essay to the BrandZ Top 100 Global Brands report [pdf] earlier this year. We’re re-posting it here. Andrew Curry writes:… Read More »