Kantar Futures Blog

A strategic insight and innovation consultancy

Centennials, generations, millennials

How the Centennials are different

The Centennials, the generation that follows the Millennials, are just reaching adulthood. The oldest of them are 19 this year, and many of these have already started in college or… Read More »

Centennials, generations, millennials

Centennials: the “upstart generation”

Our report on the Centennials–the generation that follows the Millennials–has been picked up by London’s Evening Standard newspaper. Here’s an extract from their feature article, by reporter Phoebe Luckhurst: The millennial… Read More »

sport

The Olympics and the future of rugby

Fans among the record crowds at the Canada leg of the HSBC World Rugby Sevens Series in Vancouver in March. Photo by Jeff Vinnick/Getty Images for HSBC, and used here… Read More »

Table Top

consumers, digital, values

“Live large. Carry little.”

Our executive chairman, Walker Smith, talked recently about the way in which consumer behaviour and aspirations are changing, in a session at America’s Urban Land Institute. The conversation, with the ULI’s… Read More »

marketing, millennials

Millennial parents speak to the “I” in family

Rob Callender writes: Millennials, born between 1979 and 1996, were the babies the “Baby on Board” signs warned about. They were the kids the Kids Choice Awards were invented for,… Read More »

consumers, digital, technology

Consumer tech hits a turning point

The Futures Company’s CEO Mark Inskip has a piece on VentureBeat arguing that consumer tech has reached a tipping point – but tech companies are still doing the same old things.… Read More »

Centennials, digital, generations, millennials

The bursting of the sharing bubble

Rob Callender writes: The teen years have traditionally been a time of insecurity, trial and error. Mistakes are made and secrets kept. Although a certain level of privacy during the… Read More »

women

Bridging the gender gap

Over at the Kantar UK Insights blog, Samantha Scruggs marks International Women’s Day by looking at the data on gender inequality. The Futures Company’s Elisa Birtwistle is quoted in the post.… Read More »

Generational difference

ageing, generations

Generational differences

Our executive chairman, J. Walker Smith, has a piece on the American Marketing Association’s site about understanding generational differences. Here’s an extract: ​”Generations are misunderstood. As a consequence, generational analysis… Read More »