Kantar Futures Blog

A strategic insight and innovation consultancy

advertising, brands

Three rules to big-tent branding

Satisfy the longing for belonging through a strategy of Big Tent Branding. J Walker Smith writes: If you believe the headlines, the mood out there is one of anger and… Read More »

politics

Why Trump Won

Ryan McConnell writes: The news that Donald Trump has won the U.S. presidency is still reverberating. With most pre-election polls suggesting a comfortable victory by Hillary Clinton, politicos and analysts… Read More »

Centennials, millennials, politics

Three Millennial keys to the White House

Millennials and their younger counterparts are the biggest block of eligible voters. They need to be motivated.    Rob Callender writes: What if the Democrats had a Party and young people… Read More »

business, economics

The slow growth story

Always good to start the day with a view like this (can you spot @StPaulsLondon). Thanks @FuturesCo #slowgrowth pic.twitter.com/7B5FQLeHPa — Claire Davies (@clairedavies) July 12, 2016 We had a breakfast… Read More »

Women and the advertising gap

advertising, women

Women and the advertising gap

Elisa Birtwistle writes: If brands want their advertising and marketing to resonate with women, they need to understand that using one-dimensional stereotypes in their messaging no longer works. The statistic… Read More »

consumers, generations, innovation

Brexit, innovation, and the fear of the future

We have a new post on Medium on what Brexit tells us about the mindset of Britain: a nation divided by sharply different sets of values. This has sharp consequences… Read More »

Centennials, generations, millennials

How the Centennials are different

The Centennials, the generation that follows the Millennials, are just reaching adulthood. The oldest of them are 19 this year, and many of these have already started in college or… Read More »

Centennials, generations, millennials

Centennials: the “upstart generation”

Our report on the Centennials–the generation that follows the Millennials–has been picked up by London’s Evening Standard newspaper. Here’s an extract from their feature article, by reporter Phoebe Luckhurst: The millennial… Read More »

sport

The Olympics and the future of rugby

Fans among the record crowds at the Canada leg of the HSBC World Rugby Sevens Series in Vancouver in March. Photo by Jeff Vinnick/Getty Images for HSBC, and used here… Read More »