Kantar Futures Blog

A strategic insight and innovation consultancy

digital, marketing, technology

What digital marketers can learn from the monasteries

From our latest post in our link-up with OgilvyDo: Jeff Yang writes: There’s been a lot of clamor around how the Internet has impacted language — primarily focused on the… Read More »

design, innovation

ColaLife and ambidextrous innovation

Over the next couple of months, we’re partnering with Ogilvy.DO and Fast Company to post new content on the themes of technology and innovation. One of the first pieces we… Read More »

economic downturn, economics

Lower-growth futures

Andrew Curry writes: In our recent Future Perspective Succeeding in Low Growth Markets we looked at the headwinds that could keep economic growth in the richer economies low for the… Read More »

brands, consumers, economics

The changing consumer mood

Andrew Curry writes: We’ve just launched our latest Consumer Outlook survey, of the UK and Ireland – the seventh since the financial crisis struck in 2008. There are a couple… Read More »

research, retail, trends

The needs of shoppers

Pen Stuart writes: The Futures Company’s recently published thought leadership report The Future Shopper helps map out the rapidly evolving retail space from the perspective of the shopper, and understand… Read More »

design, transport

A future of seamless transport?

Christina Hughes writes: One of the perks of working in London Bridge is the proximity to the Design Museum, one of the world’s leading museums of contemporary design. Since we’ve… Read More »

advertising, future, Kantar Futures, trends

Anticipating the future

Fast Company says companies that want to improve their future should understand how business models are changing, both inside and outside of their category and sector, and should use trends and futures insight to shape new products and services. As in the famous Wayne Gretzky line, “Skate where the puck is going, not where it's been.”

trends

The changing face of travel

Radha Patel writes: We’ve just finished a new report for the IHG Group (Intercontinental Hotels, Holiday Inn, Crowne Plaza) on the future of travel, which was launched today by IHG’s… Read More »

activism, history

An open letter about Black History Month

Haywood Watkins III writes: The marvelous new militancy which has engulfed the Negro community must not lead us to a distrust of all white people, for many of our white… Read More »