Kantar Futures Blog

A strategic insight and innovation consultancy


Ageing populations put Asian values to the test

Jeremy Sy writes: It’s widely recognized that the face of Asia is changing, with many countries in the region – especially in North Asia — ageing rapidly. This shift in… Read More »


The changing face of American youth

Erik Medina writes: In the Chicago office, we’ve been putting the final touches to our annual TRU Youth Monitor, about the attitudes of American teens and twenties. Although it focuses… Read More »

future, innovation, insight, scenarios

The empathy imperative

Pen Stuart writes: Ernest Hemingway’s famous 6-word story immediately puts the reader in the (tiny) shoes of someone else, forcing them to empathise. Indeed according to a new piece of… Read More »


Working with trends

The Wire – WPP’s house magazine – ran a ‘trends round table’ in its most recent issue. The Futures Company’s Andrew Curry was invited to participate, along with Hazel Barkworth… Read More »

brands, consumers, economic downturn

The new world of less (2 of 2)

Walker Smith writes: In my earlier post, I wrote about the new world of less. A world in which possibilities look more constrained, incomes are tighter, and less seems smarter. In… Read More »

consumers, economic downturn, trends

The new world of less (1 of 2)

Walker Smith writes: Less is the future. Some of what’s less is structural. We are facing natural limits of critical resources including key metals and minerals, water, land proximate to economic hubs, and cheap… Read More »


Future shoppers

If you haven’t had time to catch up with our work on future shoppers yet, or find video an easier way to absorb new information than reading, you may want… Read More »

brands, Kantar Futures, marketing, social responsibility, sustainability

Brands, social good and the bottom line

Businesses that strive to be a “force for good” in society perform better than those that chase narrow, profit-maximising strategies.

activism, digital

Social media vs “here we go again”

Jeremy Sy writes: Toxic haze in Singapore and Malaysia, floods in the Philippines, and an insensitive snapshot with a dead dolphin in China: Asia is buzzing with chatter about how… Read More »