Kantar Futures Blog

A strategic insight and innovation consultancy

brands, consumers, economic downturn

The new world of less (2 of 2)

Walker Smith writes: In my earlier post, I wrote about the new world of less. A world in which possibilities look more constrained, incomes are tighter, and less seems smarter. In… Read More »

consumers, economic downturn, trends

The new world of less (1 of 2)

Walker Smith writes: Less is the future. Some of what’s less is structural. We are facing natural limits of critical resources including key metals and minerals, water, land proximate to economic hubs, and cheap… Read More »

Uncategorized

Future shoppers

If you haven’t had time to catch up with our work on future shoppers yet, or find video an easier way to absorb new information than reading, you may want… Read More »

brands, Kantar Futures, marketing, social responsibility, sustainability

Brands, social good and the bottom line

Businesses that strive to be a “force for good” in society perform better than those that chase narrow, profit-maximising strategies.

activism, digital

Social media vs “here we go again”

Jeremy Sy writes: Toxic haze in Singapore and Malaysia, floods in the Philippines, and an insensitive snapshot with a dead dolphin in China: Asia is buzzing with chatter about how… Read More »

advertising, cartoons, culture, design, digital

Why images are worth more words than ever (Part 5)

The final instalment of ‘Why images are worth more words than ever’, written by Jeff Yang and drawn by Richard Meyer. Part 1 is here, Part 2 here, Part 3… Read More »

advertising, cartoons, culture, design, digital

Why words are worth more images than ever (Part 4)

The fourth instalment of our strip cartoon, written by Jeff Yang and drawn by Richard Meyer. Part 1 is here, Part 2 here, Part 3 here. Click on the image… Read More »

advertising, culture, design, digital

Why images are worth more words than ever (Part 3)

Part 3 of our cartoon strip, written by Jeff Yang and drawn by Richard Meyer. Part 1 is here, and Part 2 is here. Click om the image to expand.

advertising, culture, design

Why images are worth more words than ever (Part 2)

Part 2 of the cartoon strip by Jeff Yang (words) and Eichard Meyer (pictures), which is running all week on the blog. Part 1 is here. Click on the image… Read More »