Kantar Futures Blog

A strategic insight and innovation consultancy

brands, Kantar Futures, marketing, social responsibility, sustainability

Brands, social good and the bottom line

Businesses that strive to be a “force for good” in society perform better than those that chase narrow, profit-maximising strategies.

activism, digital

Social media vs “here we go again”

Jeremy Sy writes: Toxic haze in Singapore and Malaysia, floods in the Philippines, and an insensitive snapshot with a dead dolphin in China: Asia is buzzing with chatter about how… Read More »

advertising, cartoons, culture, design, digital

Why images are worth more words than ever (Part 5)

The final instalment of ‘Why images are worth more words than ever’, written by Jeff Yang and drawn by Richard Meyer. Part 1 is here, Part 2 here, Part 3… Read More »

advertising, cartoons, culture, design, digital

Why words are worth more images than ever (Part 4)

The fourth instalment of our strip cartoon, written by Jeff Yang and drawn by Richard Meyer. Part 1 is here, Part 2 here, Part 3 here. Click on the image… Read More »

advertising, culture, design, digital

Why images are worth more words than ever (Part 3)

Part 3 of our cartoon strip, written by Jeff Yang and drawn by Richard Meyer. Part 1 is here, and Part 2 is here. Click om the image to expand.

advertising, culture, design

Why images are worth more words than ever (Part 2)

Part 2 of the cartoon strip by Jeff Yang (words) and Eichard Meyer (pictures), which is running all week on the blog. Part 1 is here. Click on the image… Read More »

advertising, cartoons, culture, design, digital

Why images are worth more words than ever (Part 1)

To mark the 60th anniversary of the Cannes Lions International Festival, and as part of our collaboration with Ogilvydo, we’re running a cartoon strip right through the week – written… Read More »

digital

The future of simulation

Lee Shupp writes: The theme of the recent annual gathering of the Association of Professional Futurists, a professional organization of working futurists with almost 300 members from around the world, Play:… Read More »

research, women

Women, breadwinners, hype and headlines

Ryan McConnell writes: If you’ve been reading the media reports lately, an overarching narrative is unmistakable:  Women are in ascendance.  Led by the likes of Facebook’s Sheryl Sandberg and Yahoo’s… Read More »