Kantar Futures Blog

A strategic insight and innovation consultancy

books, holiday collection

2013 holiday collection #4

Pete Rose on League of Denial What has troubled me since finishing comprehensive look at the ongoing battle among neuropathologists, the National Football League, and the families of retired and… Read More »

economic downturn, economics, holiday collection

2013 holiday collection #3

Walker Smith on Average is over The best book of 2013 is Tyler Cowen’s view of the unfolding U.S. economy, workforce and technology entitled Average is Over.  This book has… Read More »

holiday collection

2013 holiday collection #2

Ian Christie on Nick Lowe I’d almost forgotten about the British singer and songwriter Nick Lowe, who had three years of fame in the late 70s as a pioneer of… Read More »

art, culture, holiday collection

2013 holiday collection #1

To mark the end of the year – as is now traditional on the blog – we asked people across The Futures Company, and former colleagues, to share something they’d… Read More »

digital, multicultural

The multicultural world of social media

Jeff Yang writes: Technology types often cite a rather unappetizing phrase — “eating your own dogfood” — by way of describing the act of using what you’re building (and selling… Read More »


Ageing populations put Asian values to the test

Jeremy Sy writes: It’s widely recognized that the face of Asia is changing, with many countries in the region – especially in North Asia — ageing rapidly. This shift in… Read More »


The changing face of American youth

Erik Medina writes: In the Chicago office, we’ve been putting the final touches to our annual TRU Youth Monitor, about the attitudes of American teens and twenties. Although it focuses… Read More »

future, innovation, insight, scenarios

The empathy imperative

Pen Stuart writes: Ernest Hemingway’s famous 6-word story immediately puts the reader in the (tiny) shoes of someone else, forcing them to empathise. Indeed according to a new piece of… Read More »


Working with trends

The Wire – WPP’s house magazine – ran a ‘trends round table’ in its most recent issue. The Futures Company’s Andrew Curry was invited to participate, along with Hazel Barkworth… Read More »