In episode 4 of the Kantar Futures podcast, we talked about business model innovation with Joe Ballantyne, a director in our London office. We’ve published a reasonable amount on this, and there’s a Future Perspective report (pdf) that pulls together some of the thinking. (And there’s a version on Medium which acts as an introduction.) The short version of this argument: in a world of declining growth rates, incremental innovation is less and less effective, so business model innovation becomes necessary. Our research suggested that there are four “archetypes” of business model innovation: extracting, bundling, upserving and market-making.
We had a few recording problems with this edition: Andrew Curry wasn’t actually recording from an echo chamber.
PODCAST #4: BUSINESS MODEL INNOVATION
Links to topics in programme order
- Stanford University monopoly study
The business model innovation discussion starts at 4’45”.
- Business model innovation, Future Perspective
- Dollar Shave Club as a case study
- Clayton Christensen on business model innovation. With Thomas Bartman and Derek van Bever.
- Best Buy’s strategic response to Amazon
Three Up starts at 19’25”
- Tim Harford, “What We Get Wrong About Technology“
- Paul David, clusters of technology
- Ian Bogost, The ‘bit more’ toaster button
- Added Value, Cultural value study.
Op-ed on business model innovation starts at 31’20.