podcast - music lessonsEpisode 5 of the Kantar Futures podcast is about what the music industry, and the changes in it, can teach brands. We’ve recently published a short Future Perspective reportĀ (pdf) on this, and the most important takeaway from that is that the music industry has led the charge on shifting to a service-led model of consumption.

The podcast can be downloaded from here, or you can jump straight to the audio here.

We had a few recording problems with this edition: Andrew Curry wasn’t actually recording from an echo chamber.


Links to topics in programme order

The music lessons discussion starts at 4’35”.

Three Up starts at 24’45”

The audio is here.

Leave a Reply

Your email address will not be published. Required fields are marked *