Kantar Futures Blog

Category: women

Women and the advertising gap

advertising, women

Women and the advertising gap

Elisa Birtwistle writes: If brands want their advertising and marketing to resonate with women, they need to understand that using one-dimensional stereotypes in their messaging no longer works. The statistic… Read More »

women

Bridging the gender gap

Over at the Kantar UK Insights blog, Samantha Scruggs marks International Women’s Day by looking at the data on gender inequality. The Futures Company’s Elisa Birtwistle is quoted in the post.… Read More »

Asia, women

Ten percent and rising [Part 2 of 2]

Jeremy Sy and Elijah Johnston write: Ten percent and rising (Part 1 of 2) In Part 1 of this post, we wrote about how the role of Indian women, as… Read More »

Asia, women

Ten percent and rising [1 of 2]

Jeremy Sy and Elijah Johnston write: Indian women account for nearly a tenth of the world’s population, which represents a large and increasingly important market. To be successful, companies need… Read More »

research, women

Women, breadwinners, hype and headlines

Ryan McConnell writes: If you’ve been reading the media reports lately, an overarching narrative is unmistakable:  Women are in ascendance.  Led by the likes of Facebook’s Sheryl Sandberg and Yahoo’s… Read More »

technology, women, work

Spending more time in the office

Elisa Birtwistle writes: Marissa Mayer’s instruction to Yahoo staff that will no longer be able to work from home has caused something of a media firestorm – even if Yahoo… Read More »