Kantar Futures Blog

Category: trust

If you’re not paying, you’re being sold

advertising, digital, media, television, trust

If you’re not paying, you’re being sold

Andy Stubbings writes: One trend we’ve been monitoring for a while, as readers of this blog will know, is the rising level of concerns over data privacy and security to… Read More »

Facing off about privacy

consumers, digital, technology, trust

Facing off about privacy

Andrew Curry writes: The current row over Facebook’s successive changes to its privacy settings has several strategic implications for the way that businesses – not just in the digital sector… Read More »

The appeal of the local

customer service, digital, insight, politics, trust

The appeal of the local

Alex Oliver writes: I was lucky enough to present some of our current insight about trust and decision-making, especially at a local level, to a group of local government leaders… Read More »

Trust plus

brands, consumers, economic downturn, trust

Trust plus

Will Galgey writes: Trust in organisations and brands has been declining steadily as consumers have more information and are more sceptical. There’s also striking evidence that attitudes have shifted, certainly… Read More »