Kantar Futures Blog

Category: trends

Modern evils

trends

Modern evils

Michelle Singer writes: The Joseph Rowntree Foundation has now closed its website questionnaire on the subject of ‘modern social evils’. It reports that 3,500 responses were submitted, and these are… Read More »

Simple pleasures

luxury, simplicity, stop-go lives, trends

Simple pleasures

Jo Phillips writes: A shop in Soho (London) that I visited recently asks its customers “What is your luxury?” You are invited to chalk yours up on a huge blackboard… Read More »

The simplicity trend

design, simplicity, trends

The simplicity trend

  Andrew Curry writes: One of the trends we’ve been following for a while is that of increasing simplicity – a response to increasing product complexity. One of the signs… Read More »

A backlash against agelessness?

ageing, trends

A backlash against agelessness?

Jo Phillips writes: Dove has recently launched a range of “pro-age” products under the slogan “Dove is pro-age, not anti-age” and backed by the alluring belief that “beauty has no… Read More »