futures blog

Category: trends



Working with trends

The Wire – WPP’s house magazine – ran a ‘trends round table’ in its most recent issue. The Futures Company’s Andrew Curry was invited to participate, along with Hazel Barkworth… Read More »


consumers, economic downturn, trends

The new world of less (1 of 2)

Walker Smith writes: Less is the future. Some of what’s less is structural. We are facing natural limits of critical resources including key metals and minerals, water, land proximate to economic hubs, and cheap… Read More »

Future shopper

research, retail, trends

The needs of shoppers

Pen Stuart writes: The Futures Company’s recently published thought leadership report The Future Shopper helps map out the rapidly evolving retail space from the perspective of the shopper, and understand… Read More »


advertising, future, The Futures Company, trends

Anticipating the future

Fast Company says companies that want to improve their future should understand how business models are changing, both inside and outside of their category and sector, and should use trends and futures insight to shape new products and services. As in the famous Wayne Gretzky line, “Skate where the puck is going, not where it's been.”

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The changing face of travel

Radha Patel writes: We’ve just finished a new report for the IHG Group (Intercontinental Hotels, Holiday Inn, Crowne Plaza) on the future of travel, which was launched today by IHG’s… Read More »


economics, financial services, trends

Argentina’s ‘blue dollar’

Giles Powdrill writes: What do you get when you mix greenbacks with black markets and red tape? In Argentina today, the answer is a ‘blue’ exchange rate: An informal market… Read More »


The Futures Company, trends

Planning Horizons – now in the iBookstore

Karen Kidson writes: We’ve been thinking ahead to what 2013 might bring, identifying new sources of growth and exploring their implications for business. If you’ve been watching the website, you’ll… Read More »


digital, marketing, politics, technology, trends

Big Data comes of age

J. Walker Smith writes: One of the biggest winners in the US Presidential election was New York Times’ political blogger, Nate Silver. His success tells us something important about the… Read More »


brands, trends

Science fiction story telling and the future of brands (2)

Ahead of next week’s World Future Trends Summit in Miami, for which The Futures Company is a media partner, we’re continuing our interview with Manoj Fenelon, the Director of Foresight… Read More »