Kantar Futures Blog

Category: technology

future, technology, transport

From Chaos to Collaboration

Andy Stubbings writes: Have you ever asked yourself what the travel guidebook of the future might look like, or why when it is arguably easier than ever to visit anywhere… Read More »

media, technology

Some notes from Stream

Andrew Curry writes: Stream, WPP’s annual tech ‘un-conference’, held by tradition at a former Club Med resort near Athens, has just finished. I’m going to try to catch a snapshot… Read More »

Kantar Futures, technology

Goodbye to all that

Eleanor Cooksey writes: It’s a month since I left The Futures Company after first starting working there in 1998, and during my final weeks I reflected on some of changes… Read More »

digital, technology

Messengers and memes

We hadn’t planned to return to the subject of social networks so quickly after introducing our latest thinking on the subject here last week, but a week of disorder in… Read More »

consumers, millennials, technology

My Millennial generation

Lawrence Wykes writes: The idea of the generational cohort as a unit of social research and analysis goes back to the definition of the ‘boomers’ – America’s immediate port-war generation,… Read More »

digital, technology

The future of social networks #5

Andrew Curry and Andy Stubbings write: The Shell Oil futures guru Pierre Wack described his work as being about “the gentle art of reperceiving”, and the type of work that… Read More »

digital, marketing, technology

The future of social media #4

#4: Pivot Points – pervasiveness, utility, and worldview Alex Steer writes: Yesterday I wrote about how different consumer decisions about scale, privacy and specificity create very different outcomes for social… Read More »

digital, technology

The future of social networks #3

#3: Pivot Points – scale, privacy, and specificity Alex Steer writes: I blogged yesterday about the ‘Four Cs’ of social networking – the constants that underpin people’s desire to interact… Read More »

digital, technology

The future of social networks #2

#2: The social life of social networks Alex Steer writes: To understand some of the ways in which online social networking may change as it evolves, we also need to… Read More »