Kantar Futures Blog

Category: sustainability

dowconzki § 7

cartoons, consumers, food, sustainability

dowconzki § 7

© Jake Goretzki

It’s the planet, stupid

consumers, research, sustainability

It’s the planet, stupid

Andrew Curry writes: One of the more interesting pieces of data to be published this month was the result of a Guardian/ICM poll which showed that a majority of UK… Read More »

Water : the new carbon

consumers, food, sustainability

Water : the new carbon

Rachel Claydon writes: Carbon consciousness is now here to stay. However the CO2 intensity of different activities isn’t the only issue concerning environmentalists. We’ve been aware of water shortages in… Read More »

Green consumers or green consumption

behavior change, consumers, sustainability

Green consumers or green consumption

Rachel Claydon writes: I’ve been reading a lot recently about the ‘blizzard’ of ethical and eco-labels and product claims from companies. And with companies such as Renault producing images of… Read More »

The power of ‘we’

behavior change, communities, culture, politics, social responsibility, sustainability

The power of ‘we’

Becky Rowe writes: I’ve been in Australia for a few days for a client project and one of things I have noticed (aside from the jetlag and great weather) is… Read More »

7 million litres of water

sustainability, technology, trends, virtual

7 million litres of water

Jo Phillips writes: Our More London office reopens today after two days of closure following the Great Flood of Tooley Street. Some took the fact that the nearby Greater London… Read More »

Environmental damage a modern day sin

religion, social responsibility, sustainability

Environmental damage a modern day sin

Amy Esser writes: In recent years the noise around environmental sustainability has increased, and society mostly now acknowledges its part in damaging the planet. Despite this, we are not yet… Read More »

From wind-powered cheese to socially-conscious snack bars

Streetscapes, sustainability

From wind-powered cheese to socially-conscious snack bars

Anouk van den Eijnde writes: Over the past few months our global streetscapers have been busy tracking down examples of how sustainability issues like energy consumption and fair trade are… Read More »

The Upside of Down

books, sustainability

The Upside of Down

Andrew Curry writes: I was asked to write a paragraph on a book which had influenced my thinking in 2007 for a forthcoming issue of the WPP newspaper The Wire.… Read More »