Kantar Futures Blog

Category: sustainability

millennials, sustainability

Ungreening a generation?

Ashraf Choudhury writes: The Futures Company has quite strong views on Millennials, which have been covered in posts here in the past. So when I noticed an academic paper (opens… Read More »

future, sustainability

Megachange? Megamistake!

Ian Christie and Andrew Curry write: Reading the Economist’s book Megachange:The World in 2050, edited by Dan Franklin and John Andrews, brings an increasingly heavy heart. If you’ve missed it,… Read More »

activism, behavior change, good things, millennials, social responsibility, sustainability

From cash to commitment

Amy Tomkins writes: Tackling climate change requires collective action. Yet inspiring consumers to change their behaviour is tough. Lack of engagement, lack of understanding and a sense of powerlessness can… Read More »

Changing green

consumers, sustainability

Changing green

David Bersoff writes: In the US, the current thinking is that ‘green’ and sustainability have become flaccid consumer touch points. But while The Futures Company has found decreases in the… Read More »

Water pressures

sustainability, Uncategorized

Water pressures

Lindsay Kunkle writes: A group of us from the Chapel Hill office went to a lecture at the University of North Carolina’s business school this week on the future of… Read More »

Eating my greens

consumers, food, sustainability

Eating my greens

Eleanor Cooksey writes: Early January, and it’s the time of year to be making New Year’s resolutions. After over-indulging during the festive season, it makes sense to decide to eat… Read More »

The green consumer

behavior change, consumers, sustainability

The green consumer

Josh Hunt writes: The Futures Company’s recently-launched  multimedia report, Greenprint, looks at the UK public’s engagement and behaviour in sustainability. The research, based on both quantitative and qualitative data, shows… Read More »

The future’s here – even in Thanet – it is just unevenly distributed…

ageing, communities, future, sustainability

The future’s here – even in Thanet – it is just unevenly distributed…

Eleanor Cooksey writes: We often use this quote[1] but, as far as I know, have never applied it to thinking about this part of the country. Thanet (the area of… Read More »

Changing transport

sustainability, transport, trends

Changing transport

Andrew Curry writes: I was asked to speak at an event held last week in Leuven in Belgium on The Future of Transport by Said El Khadraoui, an MEP who’s… Read More »