Kantar Futures Blog

Category: sustainability

business, management, sustainability

The 21st Century Business

Andrew Curry writes: Businesses need to change in response to the changing business environment, or they will struggle. That’s the short version of our recently published Future Perspective report, The… Read More »

consumers, sustainability

Building sustainable behaviour

Amy Tomkins writes: We’ve been working with Unilever for more than a year now to understand how UK households respond to the challenge of adopting a more sustainable lifestyle, without… Read More »

brands, Kantar Futures, marketing, social responsibility, sustainability

Brands, social good and the bottom line

Businesses that strive to be a “force for good” in society perform better than those that chase narrow, profit-maximising strategies.

brands, sustainability

Ten principles of sustainable branding

Louise Kennedy writes: I attended the recent Sustainable Brands Conference in London, which brought together brand marketers, strategists and sustainability experts to discuss the ways in which brands and businesses… Read More »

retail, sustainability

Sharing to Survive – The Future of Sustainable Business

Louise Kennedy writes: The Sustainable Brands Conference arrives in London on November 27th and 28th – providing an opportunity for sustainability leaders, strategists and innovation specialists to discuss how businesses… Read More »

cities, sustainability, transport

The future of sustainable transport

Christina Hughes writes: Last week I went (by bus) to a live debate exploring the future of mobility, held by The Guardian and Ford, in London. The specific focus was”the… Read More »

brands, sustainability, Unilever

Understanding the Sustain Ability research

  Pen Stuart writes: On the 1st November The Futures Company helped Unilever launch its Sustain Ability challenge – tracking 12 families as they try to live more sustainably. The… Read More »

brands, sustainability, Uncategorized

Shaping sustainable brands

Louise Kennedy writes: The Futures Company is delighted to be a media partner for the Sustainable Brands Conference, which is being held in London on November 27th and 28th. As… Read More »

cities, sustainability, technology

Re-thinking our homes

by Pen Stuart The home is the safe heart of many consumers’ lives, but this can make people overlook the changes that are reshaping the way people live, so it’s… Read More »