Louise Kennedy writes: I attended the recent Sustainable Brands Conference in London, which brought together brand marketers, strategists and sustainability experts to discuss the ways in which brands
Louise Kennedy writes: The Sustainable Brands Conference arrives in London on November 27th and 28th – providing an opportunity for sustainability leaders, strategists and innovation specialists to
Christina Hughes writes: Last week I went (by bus) to a live debate exploring the future of mobility, held by The Guardian and Ford, in London. The specific focus was"the future of sustainable
Pen Stuart writes: On the 1st November The Futures Company helped Unilever launch its Sustain Ability challenge - tracking 12 families as they try to live more sustainably. The
Louise Kennedy writes: The Futures Company is delighted to be a media partner for the Sustainable Brands Conference, which is being held in London on November 27th and 28th. As populations grow
by Pen Stuart The home is the safe heart of many consumers’ lives, but this can make people overlook the changes that are reshaping the way people live, so it's worth a closer look. The recent
Ashraf Choudhury writes: The Futures Company has quite strong views on Millennials, which have been covered in posts here in the past. So when I noticed an academic paper (opens pdf) from San Diego
Ian Christie and Andrew Curry write: Reading the Economist's book Megachange:The World in 2050, edited by Dan Franklin and John Andrews, brings an increasingly heavy heart. If you've missed it, it
Amy Tomkins writes: Tackling climate change requires collective action. Yet inspiring consumers to change their behaviour is tough. Lack of engagement, lack of understanding and a sense of
