Kantar Futures Blog

Category: sport


The Olympics and the future of rugby

Fans among the record crowds at the Canada leg of the HSBC World Rugby Sevens Series in Vancouver in March. Photo by Jeff Vinnick/Getty Images for HSBC, and used here… Read More »

digital, sport, technology

The world of esports

This is a guest post by Peter Curry. London’s Wembley Arena is best-known as one of the city’s biggest venues for sports and entertainment – it hosted events during the… Read More »

innovation, sport

Learning to win

Andrew Curry and Andy Stubbings write: When British Cycling’s Performance Director Dave Brailsford launched the Sky road racing team in 2009 and announced that it would produce a British winner… Read More »

future, global, sport

The future of golf

Andrew Curry writes: As The Open Championship hits its stride in Lytham St Annes, I thought I should mention that we’ve just written for HSBC a report on the future… Read More »

Sporting tw**ts

media, sport, technology

Sporting tw**ts

Oliver Wright writes: Humans have always been predisposed to gossip. French political philosopher Alexis de Tocqueville once said “If an American was condemned to confine his activity to his own… Read More »

Connecting with cricket

books, sport

Connecting with cricket

A guest post by Robert Stanier The start of a new cricket season (at least in Britain) seems a good moment to mention one of my surprises of the close… Read More »

Winning at cycling

innovation, performance, sport

Winning at cycling

Tom Ding writes: At risk of sounding like a Christmas quiz, what do the pictures have in common? Answer: they all relate to the summer success of the British Olympic… Read More »

Learning to be a city

cities, places, sport, transport

Learning to be a city

Andrew Curry writes: It was European Mobility Week last week, and London marked it with its second ‘Freewheel‘ event on Sunday. Quite a large area of the city centre (St… Read More »

Buying viewers’ attention

media, sport, television

Buying viewers’ attention

Andrew Curry writes: The combination of the FA Cup Final – the last for a while on the BBC – and the epically overhyped Champions’ League final on ITV sent… Read More »