Kantar Futures Blog

Category: social responsibility

brands, Kantar Futures, marketing, social responsibility, sustainability

Brands, social good and the bottom line

Businesses that strive to be a “force for good” in society perform better than those that chase narrow, profit-maximising strategies.

brands, food, millennials, social responsibility

Doing good and doing well

Vera Kiss writes: In his controversial 1970 New York Times article, Milton Friedman set the tone for a generation when he argued that the sole responsibility of businesses was to… Read More »

activism, behavior change, good things, millennials, social responsibility, sustainability

From cash to commitment

Amy Tomkins writes: Tackling climate change requires collective action. Yet inspiring consumers to change their behaviour is tough. Lack of engagement, lack of understanding and a sense of powerlessness can… Read More »

The limits to ethical business

consumers, innovation, marketing, social responsibility

The limits to ethical business

Eloise Keightley writes: Consumers may claim they want ethical brands – but what do they really mean? American evidence suggests that a desire to be ethical does not necessarily correlate… Read More »

The end of the line?

food, social responsibility, sustainability

The end of the line?

Camilla Parke writes: I must admit that I sat a little uncomfortably through the opening minutes of The End of the Line, the documentary screened on World Oceans Day, in… Read More »

Repairing the material world

communities, culture, economic downturn, places, social responsibility

Repairing the material world

Emily Pitts writes: Demos’s recently launched ‘It’s a material world’ argues for the social value of heritage conservation, at a time when budgets for conservation courses are being slashed and… Read More »

The power of ‘we’

behavior change, communities, culture, politics, social responsibility, sustainability

The power of ‘we’

Becky Rowe writes: I’ve been in Australia for a few days for a client project and one of things I have noticed (aside from the jetlag and great weather) is… Read More »

Environmental damage a modern day sin

religion, social responsibility, sustainability

Environmental damage a modern day sin

Amy Esser writes: In recent years the noise around environmental sustainability has increased, and society mostly now acknowledges its part in damaging the planet. Despite this, we are not yet… Read More »

Social consciousness is high in Brazil

communities, social responsibility

Social consciousness is high in Brazil

Camilla Parke writes: If you were starting to lose faith in your less-than-philanthropic next door neighbour, don’t give up on them just yet – especially if they are Brazilian. Reassuringly,… Read More »