Kantar Futures Blog

Category: research

The new era of consequences

consumers, economic downturn, insight, research

The new era of consequences

Andrew Curry writes: The shape of the post-recession consumer landscape is becoming clearer. Our latest wave of Henley Planning for Consumer Change [PCC] research, launched to clients at recent breakfast… Read More »

Apples and oranges

customer service, marketing, research

Apples and oranges

Rebecca Nash writes: Segmentation is widely used in the private sector, to get closer to customers, to provide a language for understanding, and to create a framework to make the… Read More »

Understanding consumer attitudes to saving

economic downturn, financial services, global, personal finance, research

Understanding consumer attitudes to saving

Giles Powdrill writes: Since 2004 The Futures Company has worked with Aviva, one of the world’s largest insurance companies, on an annual survey focussed on understanding consumer attitudes to saving… Read More »

Inequality and public services

communities, places, politics, research

Inequality and public services

Rebecca Nash writes: ‘Public facing’ and ‘academic’ are two personal attributes that often don’t go together. But the IIPS was fortunate to host this rare breed at a breakfast briefing… Read More »

Understanding the ‘Aldi effect’

behavior change, consumers, economic downturn, research, retail

Understanding the ‘Aldi effect’

Alastair Morton writes: The Guardian last Friday splashed pictures of baked beans and ‘Beamers’ across its front page to make the point that consumers’ habits are changing as a result… Read More »

Learning from your staff

culture, customer service, research

Learning from your staff

Andrew Curry writes: Visiting the British Museum’s Hadrian exhibition on a wet Sunday in August isn’t perhaps the most sensible thing to do, although the exhibition is striking even when… Read More »

It’s the planet, stupid

consumers, research, sustainability

It’s the planet, stupid

Andrew Curry writes: One of the more interesting pieces of data to be published this month was the result of a Guardian/ICM poll which showed that a majority of UK… Read More »

Oil and consumer behaviour

behavior change, consumers, research, transport

Oil and consumer behaviour

Andrew Curry writes: You have to pinch yourself as you leaf through the current issue of Newsweek, which is on the impact of high oil prices as pump prices climb… Read More »

Measuring Cups

brands, class, identity, marketing, research

Different day, different hat

[‘Measuring cups’, (c) Christine U’ren] Becky Rowe writes: We all live our lives on different planes and engage in diverse activities. As a consultancy we call this repertoire living –… Read More »