Kantar Futures Blog

Category: research

digital, research, technology

The future of social networks #1

Over the course of this week we are running a new blog post every day to launch our latest analysis of the future of social networks. The project has been… Read More »

The new normal is still here, and here to stay

consumers, economic downturn, future, insight, personal finance, research, trends

The new normal is still here, and here to stay

Eleanor Cooksey writes: “I’ve found the cost of living has gone up substantially and it has had a huge impact on my life. I am not buying luxuries as often… Read More »

Government 2020

economic downturn, future, Kantar Futures, politics, research

Government 2020

Rebecca Nash writes: We’re only a week away from our Government 2020 event – which we’re running jointly with Oxford Economics – so we’ve been putting the final touches to… Read More »

Feeling the squeeze

consumers, economic downturn, research

Feeling the squeeze

Andrew Curry writes: It’s hard to add to the volume of commentary that has followed Wednesday’s Comprehensive Spending Review, but there are relevant observations from some of The Futures Company’s… Read More »

Rising East

economics, global, research

Rising East

Joe Ballantyne writes: We’re experiencing a fundamental shift in the global economy, as wealth moves from West to East. As Asia and the Middle East assert themselves as the brightest… Read More »

Looking beyond price

consumers, economic downturn, global, insight, research

Looking beyond price

Walker Smith writes: A ‘new normal’ is emerging among consumers in the wake of the financial crisis and the recession:  ‘considered consumption’. This trend, which we noted last year, has… Read More »

Why context matters more than ever

advertising, marketing, research

Why context matters more than ever

J Walker Smith and David Bersoff write: We’ve just had a piece published in Admap where we argue that the challenge of context is the biggest challenge facing marketing –… Read More »

Cautious consumers, building buffers

consumers, economics, research

Cautious consumers, building buffers

Andrew Curry writes: We’ve just published our latest report on the post-recession consumer,  and the headlines are that although people are still concerned about the state of the economy, and… Read More »

Data for all

innovation, research, technology

Data for all

Oliver Wright writes: Last Thursday was something of a watershed for the UK government. Data.gov.uk was launched, becoming one of a growing number of government portals giving us access to… Read More »