Kantar Futures Blog

Category: politics


Why Trump Won

Ryan McConnell writes: The news that Donald Trump has won the U.S. presidency is still reverberating. With most pre-election polls suggesting a comfortable victory by Hillary Clinton, politicos and analysts… Read More »

Centennials, millennials, politics

Three Millennial keys to the White House

Millennials and their younger counterparts are the biggest block of eligible voters. They need to be motivated.    Rob Callender writes: What if the Democrats had a Party and young people… Read More »

design, places, politics

Holiday collection 2012 – #4

Ian Christie, on crowds The great US novelist Don Delillo wrote in his book MAO II that ‘the future belongs to crowds’. And he didn’t mean that in a good way.… Read More »

activism, holiday collection, politics

Holiday collection 2012 – #2

Andy Stubbings, on Africa I spent a lot of time in Africa this year, for work and for personal reasons. Over the course of the year, I found it harder… Read More »

digital, marketing, politics, technology, trends

Big Data comes of age

J. Walker Smith writes: One of the biggest winners in the US Presidential election was New York Times’ political blogger, Nate Silver. His success tells us something important about the… Read More »

culture, politics

Moral decline and moral panic

Pen Stuart writes: A recent study in the long tradition of talking about American moral decline has created a lot of buzz. It trawled through the 5.2 million strong Google… Read More »

activism, economic downturn, politics, research

Anxious and angry: the view to 2013

Andrew Curry writes: It’s that time of year when people are starting to look ahead to the business environment for next year. From the perspective of The Futures Company, we… Read More »

economic downturn, economics, innovation, politics

The case against austerity

J. Walker Smith writes: We’ve been having something of an economics-themed month at The Futures Company, with client presentations about recession hit consumers in the UK and the US, and… Read More »

activism, digital, millennials, politics, technology

Copyright wars

Andrew Curry writes: Watching the SOPA/PIPA saga unfold from the other side of the Atlantic, it was difficult not to see it as a ‘wave war’, in which companies which… Read More »