Kantar Futures Blog

Category: politics

Centennials, generations, politics

#Never Again: A Generation Finds Its Voice

  Rob Callender writes: Over the past week, the United States has watched the Centennial generation insert itself into the national dialogue. In doing so, it has asserted its right… Read More »

brands, business, cities, politics, values

Nations, cities, and the end of globalisation

WPP’s house magazine, The Wire, asked Kantar Futures’ Andrew Curry for a view on whether we were looking at the end of globalisation. His view: yes; and companies need to… Read More »

‘Stood for something more than hate’

history, politics

‘Stood for something more than hate’

Our executive chairman, J Walker Smith, was born and brought up in the American South. In this personal post he reflects on the impact of present politics on the way… Read More »


Why Trump Won

Ryan McConnell writes: The news that Donald Trump has won the U.S. presidency is still reverberating. With most pre-election polls suggesting a comfortable victory by Hillary Clinton, politicos and analysts… Read More »

Centennials, millennials, politics

Three Millennial keys to the White House

Millennials and their younger counterparts are the biggest block of eligible voters. They need to be motivated.    Rob Callender writes: What if the Democrats had a Party and young people… Read More »

design, places, politics

Holiday collection 2012 – #4

Ian Christie, on crowds The great US novelist Don Delillo wrote in his book MAO II that ‘the future belongs to crowds’. And he didn’t mean that in a good way.… Read More »

activism, holiday collection, politics

Holiday collection 2012 – #2

Andy Stubbings, on Africa I spent a lot of time in Africa this year, for work and for personal reasons. Over the course of the year, I found it harder… Read More »

digital, marketing, politics, technology, trends

Big Data comes of age

J. Walker Smith writes: One of the biggest winners in the US Presidential election was New York Times’ political blogger, Nate Silver. His success tells us something important about the… Read More »

culture, politics

Moral decline and moral panic

Pen Stuart writes: A recent study in the long tradition of talking about American moral decline has created a lot of buzz. It trawled through the 5.2 million strong Google… Read More »