Kantar Futures Blog

Category: multicultural

brands, children, consumers, multicultural

Barbie’s bottom line

Andrew Curry writes: Over at Quartz my colleague Jeff Yang has a post about why Barbie – now a 55-year old brand – is tanking. Here’s some extracts: It’s been… Read More »

digital, multicultural

The multicultural world of social media

Jeff Yang writes: Technology types often cite a rather unappetizing phrase — “eating your own dogfood” — by way of describing the act of using what you’re building (and selling… Read More »