Kantar Futures Blog

Category: media

The frenemy of my frenemy is my, err?

brands, digital, marketing, media

The frenemy of my frenemy is my, err?

Alastair Morton writes: Sir Martin Sorrell, WPP’s CEO, has long recognised Google as a frenemy (part friend, part enemy). On one hand Google offers communications agencies the chance to buy… Read More »

A dog’s breakfast?

consumers, food, media, trends

A dog’s breakfast?

Alastair Morton writes: In recent years cookery shows have picked up and amplified a wide range of consumer trends, from Gary Rhodes’ rock-chef rebelliousness of the mid ’90s to the… Read More »

Unravelling the cassette

culture, design, digital, media

Unravelling the cassette

Stacey Yates writes: The audio cassette is 45 years old this year, and is reaching the end of its life, at least in Europe and the US. It peaked in… Read More »

The lure of celebrity

culture, media

The lure of celebrity

Andrew Curry writes: I think we sometimes under-estimate the power of the relationship between our increasingly audio-visual world and the rise of celebrity culture. And the second part of this… Read More »

iCoursework

digital, education, media, technology

iCoursework

Lucy Pickard writes: In an interesting classroom change, A-level media studies students will now earn 20% of their marks by podcasting or blogging, according to various newspaper reports (Education Guardian,… Read More »

Online couch potatoes

communities, digital, media, technology, trends

Online couch potatoes

Becky Rowe writes: Watching TV on your own or looking to indulge in the irreverent wit of a bunch of Guardian Unlimited readers? Then log on to the ‘Real time… Read More »

Outing Dumbledore

books, media

Outing Dumbledore

Andrew Curry writes: There’s a whole story here about fan culture and celebrities, and also what happens when authors don’t have to worry about what happens next. No sooner had… Read More »

Second Life interview

digital, media, technology

Second Life interview

I know most interviews with site founders teeter on the grim line between marketing and hype, but there’s a surprisingly reflective interview with Second Life founder Philip Rosedale in today’s… Read More »