Kantar Futures Blog

Category: marketing

Measuring Cups

brands, class, identity, marketing, research

Different day, different hat

[‘Measuring cups’, (c) Christine U’ren] Becky Rowe writes: We all live our lives on different planes and engage in diverse activities. As a consultancy we call this repertoire living –… Read More »

Flying the flag (post 2 of 2)

brands, design, marketing, media

Flying the flag (post 2 of 2)

Jake Goretzki writes: In the first half of this post, I wrote about flags as brands with an army and navy – but still in need of relaunching or repositioning… Read More »

The frenemy of my frenemy is my, err?

brands, digital, marketing, media

The frenemy of my frenemy is my, err?

Alastair Morton writes: Sir Martin Sorrell, WPP’s CEO, has long recognised Google as a frenemy (part friend, part enemy). On one hand Google offers communications agencies the chance to buy… Read More »

Barbie knows no bounds

brands, children, food, marketing

Barbie knows no bounds

Sarah Davies writes: On a recent visit to the US I was stopped in my tracks by an enormous pile of Barbie branded cereal boxes, on offer at 2 for… Read More »

What to read in 2008?

books, economics, marketing

What to read in 2008?

Andrew Curry writes: The most recent issue of The Wire, WPP‘s in-house paper, has a feature on ‘What to read in 2008’, a collection of recommendations from individuals working for… Read More »

What the Premiership learnt from Formula One

brands, marketing, sport

What the Premiership learnt from Formula One

Andrew Curry writes: I hope I’m not too late to note a fine article [not currently available on the Guardian’s own site] by the Guardian’s Richard Williams on how England’s… Read More »

It’s not about the money any more

economics, marketing

It’s not about the money any more

Brian Chien writes: In an article for the latest edition of the Royal Mail’s Contact magazine, we looked at how modern consumer currencies go way beyond money. Sparked by some… Read More »

The power of packaging

design, innovation, luxury, marketing

The power of packaging

Jake Goretzki writes: Belgian chocolate – while evidament the best in the world – has always let itself down by the conservatism of its brands (Cote D’Or’s range hasn’t really… Read More »

Green influencers

future, marketing, sustainability

Green influencers

          Clare Archer writes:   To mark Energy Savings Week, which finished yesterday, the Energy Saving Trust commissioned us to research the role of word of… Read More »