Kantar Futures Blog

Category: marketing

Old and unimproved

advertising, brands, economic downturn, food, marketing

Old and unimproved

Andy Stubbings writes: Pessimism is an often underrated emotion. In this dismal economic climate, brands like Schweppes (with their series of woodcut style print ads that send up British political… Read More »

Apples and oranges

customer service, marketing, research

Apples and oranges

Rebecca Nash writes: Segmentation is widely used in the private sector, to get closer to customers, to provide a language for understanding, and to create a framework to make the… Read More »

Sounds like the future

culture, design, marketing

Sounds like the future

Andrew Curry writes: Anyone with a passing interest in modern jazz knows the ECM label, now 40 years old, with its distinctive roster and innovative design. To mark the anniversary… Read More »

The return of zombie brands

brands, marketing

The return of zombie brands

Jake Goretzki writes: Jake Goretzki writes: The world of brands has always had a lively lexicon (those ‘wheels’, ‘onions’, ‘keys’ and ‘prisms’), but I came across a new face recently… Read More »

Marketing and art

culture, marketing, Uncategorized

Marketing and art

Emily Pitts writes: The late work of Mark Rothko is currently on show at the Tate Modern, and much has been written about the innate spirituality of both the artist… Read More »

dowconzki § 9

cartoons, marketing

dowconzki § 9

© Jake Goretzki

Talking like children

brands, children, marketing

Talking like children

Jake Goretzki writes: I couldn’t help noticing recently just how widespread ‘childlike Innocence’ in visuals and creative has become in UK advertising. This was brought home to me sharply last… Read More »

Social networking for fun and profit

digital, marketing, media

Social networking for fun and profit

Pen Stuart writes: The irresistible rise of social networking has long had media types trying to calculate the best ways to make some money from them. But marketers are increasingly… Read More »

Campaigning in ‘the Big Sort’

cities, class, communities, identity, marketing, politics

Campaigning in ‘the Big Sort’

Rachel Kelnar writes: I’ve been interested to see the noise generated by Barack Obama’s decision to deploy and maintain staff in every US state during the current US presidential election… Read More »