Andrew Curry writes: I've been watching quite a lot of ITV4 this month, because of its Tour de France coverage, which means I've seen a lot of the current ad for the VW Passat. It's a curiosity for
Alex Steer writes: The avocado pear’s name is the product of selective memory. Our word for the South American vegetable comes originally from the Nahuatl word ahuacatl, which means ‘testicle’.
Sarah King writes: At The Futures Company we do a lot of segmentation work, for organisations trying to get really new insight into their audiences - who they are, how they behave, their attitudes
Andrew Curry writes: Suddenly, 'sorry' seems to be the easiest word, at least in London. Quite apart from politicians saying sorry, eventually, about their expenses, we've had Marks and Spencers
Andy Stubbings writes: Pessimism is an often underrated emotion. In this dismal economic climate, brands like Schweppes (with their series of woodcut style print ads that send up British political
Rebecca Nash writes: Segmentation is widely used in the private sector, to get closer to customers, to provide a language for understanding, and to create a framework to make the most of available
Andrew Curry writes: Anyone with a passing interest in modern jazz knows the ECM label, now 40 years old, with its distinctive roster and innovative design. To mark the anniversary it has released 40
Jake Goretzki writes: Jake Goretzki writes: The world of brands has always had a lively lexicon (those 'wheels', 'onions', 'keys' and 'prisms'), but I came across a new face recently when I was