Oliver Wright writes: One of my seasonal 'jokes' goes that you can tell when Christmas is approaching by the adverts on TV. Thus, like many others I suppose, I am thrust from my usual lethargy into a

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Sophie Stringer writes: Stepping through Waterloo Station on my way to work the other day a sprightly looking girl in luminous green leggings and a white t-shirt passed me a sample for Bassetts 'Soft

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Alex Steer writes: Starbucks hasn't had it easy, at least for the past decade. But whether being attacked by Naomi Klein for alleged anti-competitiveness in No Logo in 2001, or more literally

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Andrew Curry writes: I've been watching quite a lot of ITV4 this month, because of its Tour de France coverage, which means I've seen a lot of the current ad for the VW Passat. It's a curiosity for

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Alex Steer writes: The avocado pear’s name is the product of selective memory. Our word for the South American vegetable comes originally from the Nahuatl word ahuacatl, which means ‘testicle’. This

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Sarah King writes: At The Futures Company we do a lot of segmentation work, for organisations trying to get really new insight into their audiences - who they are, how they behave, their attitudes

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Andrew Curry writes: Suddenly, 'sorry' seems to be the easiest word, at least in London. Quite apart from politicians saying sorry, eventually, about their expenses, we've had Marks and Spencers

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Andy Stubbings writes: Pessimism is an often underrated emotion. In this dismal economic climate, brands like Schweppes (with their series of woodcut style print ads that send up British political

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Rebecca Nash writes: Segmentation is widely used in the private sector, to get closer to customers, to provide a language for understanding, and to create a framework to make the most of available

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