Kantar Futures Blog

Category: marketing

marketing, millennials

Millennial parents speak to the “I” in family

Rob Callender writes: Millennials, born between 1979 and 1996, were the babies the “Baby on Board” signs warned about. They were the kids the Kids Choice Awards were invented for,… Read More »

consumers, gender, marketing, millennials

LGBTQ: “engaged, experiential and experimental”

In the second of two posts, Futures Company Youth Insights Director Rob Callender argues that the LGBTQ community in the US is a leading edge market worth close to a… Read More »

digital, marketing, research

Closer to the action

J. Walker Smith writes: Digital technologies have turned marketing upside down, but not by revolutionizing the fundamentals. The core principles of marketing remain the same. Instead, marketing research has moved… Read More »

brands, consumers, digital, marketing

Five things I learnt at ‘Rethink’

Andrew Curry writes: The Economist‘s “Rethink” conference, held recently in London, put up a range of speakers to talk about the plight of marketing in an age of consumer power.… Read More »

brands, Kantar Futures, marketing, social responsibility, sustainability

Brands, social good and the bottom line

Businesses that strive to be a “force for good” in society perform better than those that chase narrow, profit-maximising strategies.

digital, marketing, technology

What digital marketers can learn from the monasteries

From our latest post in our link-up with OgilvyDo: Jeff Yang writes: There’s been a lot of clamor around how the Internet has impacted language — primarily focused on the… Read More »

digital, marketing, politics, technology, trends

Big Data comes of age

J. Walker Smith writes: One of the biggest winners in the US Presidential election was New York Times’ political blogger, Nate Silver. His success tells us something important about the… Read More »

consumers, economic downturn, economics, marketing

Growing in a slow-growth marketplace

J Walker Smith writes: It’s dangerous to take the news of late at face value.  While a Greek deal appears to be in place and the Council of Economic Advisors,… Read More »

digital, marketing, technology

The future of social media #4

#4: Pivot Points – pervasiveness, utility, and worldview Alex Steer writes: Yesterday I wrote about how different consumer decisions about scale, privacy and specificity create very different outcomes for social… Read More »