Kantar Futures Blog

Category: luxury

design, luxury

The future of luxury

The holiday season is a time when luxury is pushed to the foreground. But to thrive, luxury brands need to pick up the speed of innovation, while changing their expectations… Read More »

The new face of luxury

brands, consumers, luxury

The new face of luxury

Emily Pitts writes: Is the concept of luxury is stuck in the past? Leafing through the high end magazines, it looks so. It’s quickly apparent that 2009 ads sell the… Read More »

The power of packaging

design, innovation, luxury, marketing

The power of packaging

Jake Goretzki writes: Belgian chocolate – while evidament the best in the world – has always let itself down by the conservatism of its brands (Cote D’Or’s range hasn’t really… Read More »

Simple pleasures

luxury, simplicity, stop-go lives, trends

Simple pleasures

Jo Phillips writes: A shop in Soho (London) that I visited recently asks its customers “What is your luxury?” You are invited to chalk yours up on a huge blackboard… Read More »