Kantar Futures Blog

Category: Kantar Futures

Future Perspectives, Kantar Futures

Atticus Strategy winners

Our parent company, WPP, runs an annual thought leadership competition for all of the companies in the group,  named after the Greek orator Atticus. There are categories for Advertising, Branding… Read More »

Kantar Futures, research

Storytelling for consumer insights 

Ryan McConnell and Casey Ferrell write: As humans, we love stories. Our earliest, most treasured memories are often of our parents reading one to us before we went to sleep.… Read More »

brands, Kantar Futures, marketing, social responsibility, sustainability

Brands, social good and the bottom line

Businesses that strive to be a “force for good” in society perform better than those that chase narrow, profit-maximising strategies.

advertising, future, Kantar Futures, trends

Anticipating the future

Fast Company says companies that want to improve their future should understand how business models are changing, both inside and outside of their category and sector, and should use trends and futures insight to shape new products and services. As in the famous Wayne Gretzky line, “Skate where the puck is going, not where it's been.”

Kantar Futures, trends

Planning Horizons – now in the iBookstore

Karen Kidson writes: We’ve been thinking ahead to what 2013 might bring, identifying new sources of growth and exploring their implications for business. If you’ve been watching the website, you’ll… Read More »

Kantar Futures, trends

Introducing Trend and Tonic

Christina Linden-Hill writes: One of the good things about working at The Futures Company is the opportunity to try out new things, to experiment.  When a few of us started… Read More »

Kantar Futures, technology

Goodbye to all that

Eleanor Cooksey writes: It’s a month since I left The Futures Company after first starting working there in 1998, and during my final weeks I reflected on some of changes… Read More »

Climbing Mount Everest one stair at a time

behavior change, design, health, Kantar Futures

Climbing Mount Everest one stair at a time

Amy Esser writes: Prompted by recent work with clients on changing behaviours  in the area of physical activity, I decided to enrol London office employees in a fitness challenge; to… Read More »

Government 2020

economic downturn, future, Kantar Futures, politics, research

Government 2020

Rebecca Nash writes: We’re only a week away from our Government 2020 event – which we’re running jointly with Oxford Economics – so we’ve been putting the final touches to… Read More »