Kantar Futures Blog

Category: insight

The new era of consequences

consumers, economic downturn, insight, research

The new era of consequences

Andrew Curry writes: The shape of the post-recession consumer landscape is becoming clearer. Our latest wave of Henley Planning for Consumer Change [PCC] research, launched to clients at recent breakfast… Read More »

Maps, Macs, and the McDistance proxy

insight, virtual

Maps, Macs, and the McDistance proxy

Andy Stubbings writes: There seems to be a flurry of interest of late in visualising data using heatmaps, and I was recently sent Stephen von Worley’s infographic of the US… Read More »

Eight tips about segmentations

insight, marketing, methods

Eight tips about segmentations

Sarah King writes: At The Futures Company we do a lot of segmentation work, for organisations trying to get really new insight into their audiences – who they are, how… Read More »