Kantar Futures Blog

Category: insight

future, innovation, insight, scenarios

The empathy imperative

Pen Stuart writes: Ernest Hemingway’s famous 6-word story immediately puts the reader in the (tiny) shoes of someone else, forcing them to empathise. Indeed according to a new piece of… Read More »

insight, research

Rethinking online research

by Pen Stuart As consultants and researchers try to understand evolving consumer behaviour, we quite often use online survey research. It’s one of those areas which seemed like a revelation… Read More »

The new normal is still here, and here to stay

consumers, economic downturn, future, insight, personal finance, research, trends

The new normal is still here, and here to stay

Eleanor Cooksey writes: “I’ve found the cost of living has gone up substantially and it has had a huge impact on my life. I am not buying luxuries as often… Read More »

The World in 2020

consumers, economics, global, innovation, insight, trends

The World in 2020

Andrew Curry writes: I’ve been working on a Futures Company report on The World in 2020 for the last couple of months, and since I’ve end up doing much of… Read More »

Winners and sinners in the Superbowl ads

advertising, brands, economic downturn, insight

Winners and sinners in the Superbowl ads

Alex Steer writes: I’ve been in the US a few months now, and still know nothing about American football. So when I watched the Superbowl last night, I watched the… Read More »

Looking beyond price

consumers, economic downturn, global, insight, research

Looking beyond price

Walker Smith writes: A ‘new normal’ is emerging among consumers in the wake of the financial crisis and the recession:  ‘considered consumption’. This trend, which we noted last year, has… Read More »

Launching Futureproof

insight, Kantar Futures

Launching Futureproof

Andrew Curry writes: It’s been a while in the making, but I’m delighted to say that we’ve just launched the first edition of our new strategy and insight newsletter, Futureproof.… Read More »

The rise of Wordle

insight, language, trends

The rise of Wordle

We’ve been having a debate in the office about the merits of Wordle. These are Russ’ thoughts. Russ Wilson writes: Wordle, word clouds, Tagxedo:  all online apps for taking a… Read More »

The appeal of the local

customer service, digital, insight, politics, trust

The appeal of the local

Alex Oliver writes: I was lucky enough to present some of our current insight about trust and decision-making, especially at a local level, to a group of local government leaders… Read More »