Kantar Futures Blog

Category: innovation

consumers, economic downturn, innovation

Looking back on Looking Up

Walker Smith writes: For the past three years, since the economic crisis ballooned, I’ve been writing a regular column called Looking Up, on the ways for businesses to manage through… Read More »

A future made of screens

consumers, digital, future, innovation, technology

A future made of screens

Alex Steer writes: There was a lot of discussion in our London and New York offices last week about a short video called A Day Made of Glass. It’s produced… Read More »

The World in 2020

consumers, economics, global, innovation, insight, trends

The World in 2020

Andrew Curry writes: I’ve been working on a Futures Company report on The World in 2020 for the last couple of months, and since I’ve end up doing much of… Read More »

Build it? They might come

consumers, digital, innovation, technology

Build it? They might come

Tom Richardson writes: What people need is still more important for business than what businesses happen to be able to create – even though the gap between these two sometimes… Read More »

The future’s blue – and yellow?

consumers, innovation, trends

The future’s blue – and yellow?

Tom Richardson writes: In the London office we like to shake out the weekend with a ‘Monday Morning Meeting’. It’s a tradition that goes back some twenty years, and it’s… Read More »

Energy levels

brands, consumers, health, innovation, Uncategorized

Energy levels

Andrew Curry writes: Sometimes you stumble on good news by accident. So it was recently when one of our analysts – while researching something else – found some excellent coverage… Read More »

The limits to ethical business

consumers, innovation, marketing, social responsibility

The limits to ethical business

Eloise Keightley writes: Consumers may claim they want ethical brands – but what do they really mean? American evidence suggests that a desire to be ethical does not necessarily correlate… Read More »

Advertising evaluation en masse

advertising, innovation

Advertising evaluation en masse

Denise Hicks writes: Lobbyists 38 Degrees are one of the many organisations that have become heavily involved in protesting against the BBC cuts. In response to the huge amount of… Read More »

Data for all

innovation, research, technology

Data for all

Oliver Wright writes: Last Thursday was something of a watershed for the UK government. Data.gov.uk was launched, becoming one of a growing number of government portals giving us access to… Read More »