futures blog

Category: innovation


consumers, generations, innovation

Brexit, innovation, and the fear of the future

We have a new post on Medium on what Brexit tells us about the mindset of Britain: a nation divided by sharply different sets of values. This has sharp consequences… Read More »


brands, business, consumers, innovation

The rules of business reinvention

Earlier this year we were invited to contribute a short essay to the BrandZ Top 100 Global Brands report [pdf] earlier this year. We’re re-posting it here. Andrew Curry writes:… Read More »

Image by Liza Sperling, Flickr

business, consumers, digital, innovation

Business lessons from the Uber economy

Each December, we close the year with a look ahead in our FutureView LIVE Webinar, which focusses on the emerging dynamics that are shaping the future of the consumer marketplace.… Read More »


digital, innovation, technology

Wondering about the iWatch

Andrew Curry writes: In the unlikely event that you missed it, Apple made a couple of announcements at its annual convention last week. Although the Apple Pay project is likely to… Read More »

Baby shoes pic2

future, innovation, insight, scenarios

The empathy imperative

Pen Stuart writes: Ernest Hemingway’s famous 6-word story immediately puts the reader in the (tiny) shoes of someone else, forcing them to empathise. Indeed according to a new piece of… Read More »


design, innovation

ColaLife and ambidextrous innovation

Over the next couple of months, we’re partnering with Ogilvy.DO and Fast Company to post new content on the themes of technology and innovation. One of the first pieces we… Read More »


innovation, sport

Learning to win

Andrew Curry and Andy Stubbings write: When British Cycling’s Performance Director Dave Brailsford launched the Sky road racing team in 2009 and announced that it would produce a British winner… Read More »


design, innovation, technology

Surface tension

Microsoft’s whizzy new Surface slates — unveiled June 18 at a high-profile Apple-style announcement event in Hollywood — have triggered wildly disparate reactions across the technology world, with some pundits… Read More »


economic downturn, economics, innovation, politics

The case against austerity

J. Walker Smith writes: We’ve been having something of an economics-themed month at The Futures Company, with client presentations about recession hit consumers in the UK and the US, and… Read More »